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BYD Sales Surge As Tesla's Continues To Drop
Plus, Teslas are now more expensive than the average electric vehicle, and CDK says it'll be back up and running by July 4 at the latest
By Andy KalmowitzPublished on 02/07/2024
Chinese vehicle maker BYD just posted a 21 percent rise in second-quarter eclectic vehicle sales. That has effectively closed BYD’s gap with Tesla after it relinquished its crown as the world’s top EV maker in the first quarter.
BYD sold 426,039 EVs in the quarter that spanned April-June. That means it sold only about 12,000 fewer vehicles than Tesla did over the same timeframe. This puts an exclamation point on how Tesla is trending in the wrong direction. From Reuters:
Tesla is expected to report a 6% drop in April-June quarter vehicle deliveries on Tuesday, the first time the U.S. firm is set to post two straight quarters of decline, as it deals with stiff competition in China and slow demand due to a lack of affordable new models.
The company may again cede its EV championship to BYD if the actual results turn out to be softer than estimated, with Barclays predicting an 11% drop in second-quarter deliveries, Tesla’s biggest ever.
Tesla’s China-made EV sales in June fell 24.2% from a year earlier to 71,007, according to data from China Passenger Car Association (CPCA), extending a year-on-year decline for a third month.
Tesla is really going through it right now. After years of astonishing growth, it warned in January that the trend would most likely not continue in 2024. It said deliveries would be “notably lower” as a boost from price cuts waned.
If these trends for Tesla and BYD continue, I would not be surprised if Tesla gives up its EV crown once again to the Chinese automaker. I also wouldn’t be surprised if BYD then leaves Tesla in its rearview mirror for a long, long time.The EV maker has cut output of its best-selling Model Y electric car by a double-digit percentage number at its Shanghai plant since March to address weakening demand for its aged models in China, its second-largest market after the United States, Reuters reported in May.
By comparison, its top Chinese competitor BYD maintained steady growth in EV sales, while EV upstarts such as Nio reported stellar growth last quarter. NIO’s vehicle deliveries in the second quarter more than doubled to 57,300 units.
Price cuts and a growing shift in consumer demand to EVs and hybrids from gasoline-powered vehicles are the main reasons behind Chinese EV makers’ strong sales in recent months, said Cui Dongshu, secretary general at CPCA.
Sales of new energy vehicles including EVs and plug-in hybrids in China made up 46.7% of total car sales in May, a fresh monthly high, as per CPCA data.