Pakistan Fashion

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THE FACES BEHIND PAKISTAN’S FASHIONTOK​

Young Pakistani fashion content creators on TikTok are paving the way for a new era of self-expression and style

BY NABIL TAHIR

Gone are the days when fashion trends were dictated solely by glossy magazines and runway shows. Today, the beating pulse of Pakistani fashion can be felt within the dynamic realm of ‘FashionTok,’ where content creators are igniting a fashion revolution that transcends boundaries, bringing together traditional wear and contemporary styles in a harmonious blend.

In recent years, a digital revolution has transformed the way Pakistanis engage with their culture, and at the heart of this metamorphosis lies TikTok, a platform that has redefined the nation's fashion landscape. With its short, snappy videos, TikTok has become a sartorial playground, propelling a new generation of fashion creators to the forefront.

From Karachi to Lahore, TikTok creators are introducing Pakistanis to a new way of dressing and expressing themselves through their wardrobe. They are bridging the gap between centuries-old customs and the evolving aspirations of a youth-driven society. Keeping up with the ever-evolving fashion perspectives, these TikTok stylists are capturing the attention of Pakistanis by making fashionable everything from the graceful hijab to the free-spirited allure of Western fashion.

The Journey of TikTok Creators Redefining Fashion Trends

In the world of TikTok, creativity knows no bounds. A group of trailblazing creators has emerged, leaving an indelible mark on Pakistan's fashion landscape. These visionaries have donned the mantle of FashionTok using the power of short videos to redefine and revolutionize fashion trends across the nation. With their unwavering passion for style and a flair for storytelling, these creators have harnessed the potential of social media to inspire millions and bring about a metamorphosis in how Pakistanis approach dressing and self-expression.

Hamna Ayub, a young FashionTok creator, reveals that she started her TikTok venture at the age of 15, drawing inspiration from fashion and lifestyle YouTubers. As she stepped into the world of TikTok, she felt the perfect opportunity to showcase her unique fusion of traditional Hijab styles with contemporary trends. “In 2019, fashion videos were going viral everywhere, it just seemed like my time to shine, and that’s when I started posting more fashion content,” she shares.

Another creator Javeria Rajput's journey into fashion content creation began as a hobby in 2014, gradually developing into a passion for fashion and beauty content. “It was more of a kind of hobby for me, but gradually over time I developed interest and popularity in fashion and beauty content,” she shared. With her fashion sense resonating with the majority of the Pakistani audience, she has a huge following on TikTok.

Another young creator from Abdul Rehman, from Quetta and Lahore, embarked on his journey by sharing his passion for fashion with TikTok users. He has many tips up his sleeve for his audience to create the perfect clothing combinations from their own wardrobes, by emphasising the importance of selecting outfits that suit their physique. His design is minimalistic, choosing a maximum of three colours in an outfit.

Revolutionising Dressing Norms

In the ever-evolving world of fashion, the way we express our individuality is a reflection of societal values and cultural heritage. The trendsetters on FashionTok too are harmonizing traditional clothes with contemporary fashion trends, breathing new life into accessories such as the hijab.

Reflecting on her style, Hamna embraces her identity as a hijabi, using her beliefs to influence her fashion choices. "As a hijabi, I try to keep my style within the modest range while also expressing my bold and vibrant personality with the use of colours," she shares. In fact, she loves colour blocking and that adds a touch of vibrancy to her looks.

“I hope people can all relate to me in certain ways, how I can use one piece of clothing and style it in many ways, how I let them see that there is nothing wrong in repeating outfits, fashion is all about carrying things, they always don’t have to wear new clothes, they can mix and match and do so much with it, they just need to read through themselves and find their best aesthetic.”

Javeria on the other hand wants her followers to be comfortable in whatever they wear. "My personal style is a unique combination of classic and trendy fashion," shares Javeria. “I always aim to show that you can be fashionable and decent at the same time. I want my followers to know that discovering your own personal style will boost your confidence and comfort,” she added.

While Abdul Rehman focuses on men's fashion, he also appreciates cultural dressing for weddings, blending traditional elements with contemporary styles. "I also share tips for wearing the right accessories, men's grooming, dressing, skincare, and hair care. This inspires my followers to embrace their unique style confidently,” he said.

Inspired by her favourite fashion creators on TikTok, Urooj Fatima admits spending hours scrolling through their videos ignited her desire to create similar content. “Fashion is all about finding what resonates with you personally, it’s when you’re confident in what you’re wearing that you can influence someone else,” she said, adding that with time you kind of get the confidence to try out new things which are outside your usual style. ‘You’ll never know until you try’ is her styling mantra.

Seasonal Chic

As the seasons change across Pakistan, so do the trends in the realm of fashion. FashionTok creators have emerged as trusted style gurus and have become the modern-day fashion curators for millions of TikTok users in crafting the perfect ensemble for every season. From scorching summers to cozy winters, these trendsetters are redefining the art of ‘Seasonal Chic’ on TikTok coming up with a kaleidoscope of fashion choices that suit every kind of weather.

Through their short yet captivating videos, they unveil a treasure trove of outfit inspirations for a myriad of events — be it casual gatherings, formal affairs, or joyous festivities. Their style tips are up to date, navigate the seasons, ensuring that fashion-lovers step into every occasion with an air of confidence and panache.

Guiding her audience through each season with style, Hamna expertly curates looks for various occasions. "I usually go for topics that personally resonate with me or are trending, like new TV shows, movie characters, or games," she shares. Embracing the essence of characters, Hamna recreates their essence in her signature style, empowering her followers to dress confidently for every occasion with a touch of seasonal chic.

By staying true to herself and her unique fashion sense, Javeria influences her audience to feel confident in their fashion choices, ensuring that her content resonates with their personal preferences. "I believe what you shop or what you wear reflects your personality and values," She explains.

Abdul Rehman's approach to fashion guidance revolves around helping his followers dress for different occasions. With a keen eye for what suits different physiques, he curates outfit options that enable individuals to look good and feel comfortable in their clothing choices. His dedication to assisting his followers reflects his commitment to embracing seasonal chic with ease and confidence.

Urooj's approach to fashion is a perfect blend of what's trending and how she can incorporate it into her own distinctive style. This versatility enables her to offer valuable guidance to her audience, empowering them to dress confidently for various occasions, be it a corporate event/meeting or a desi wedding.

 

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Redefining Trends and Inspiring Style

In the fast-paced realm of fashion, the spotlight often falls on those who possess the innate ability to set trends that captivate and inspire. At the heart of this captivating landscape lies the dynamic interplay between ‘Trendsetters and Trend Followers,’ where the creators' curated ensembles and unique style choices pave the way for a sweeping wave of fashion inspiration.

Behind the scenes, these fashion content creators work diligently to craft their compelling visual narratives, meticulously selecting outfits that strike the perfect balance between individuality and mass appeal. With their keen eye for aesthetics and an innate understanding of their audience's desires, these trendsetters curate looks that transcend boundaries and resonate with fashion enthusiasts from all walks of life. As their videos ripple through the digital realm, their influence reverberates, shaping the fashion landscape and breathing new life into classic styles.

Hamna's passion lies in being her authentic self and encouraging her viewers to embrace their true selves. "I aim to make girls like me, who want to dress the way they want, but modestly, feel seen, heard, and comfortable with themselves," she expresses. In doing so, she becomes a powerful trendsetter who inspires her audience to find their unique expressions of fashion, creating a ripple effect within the fashion community.

Beyond being trendsetters, these creators also embody the essence of trend followers, consistently engaging with their followers to understand their evolving preferences and desires. Through this symbiotic relationship, they empower their audience to participate in fashion conversations, encouraging them to embrace their unique tastes and contribute to the ever-evolving tapestry of trends on TikTok.

Javeria stays updated with the latest fashion trends through digital connectivity, keeping an eye on national and international fashion trends. She incorporates these trends into her content, adding an Asian touch to make it more relatable for her audience.

While Abdul Rehman follows trends, he does so with careful consideration, ensuring that the trends he embraces align with his style and will look good on his followers. “By observing the trends off-camera before sharing them with my audience, I want to be a reliable source of fashion advice and inspiration,” he said.

As Urooj follows fashion magazines, trend socials on TikTok, and her favorite fashion creators, she becomes both a trendsetter and a trend follower. Embracing sustainability, wearability, and repetition, she exemplifies that looking good doesn't require extravagant spending.

 

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Behind the Scenes

The journey of these trendsetters extends far beyond the confines of video creation. As they command the spotlight, they also navigate a realm of constant scrutiny and feedback, where the voices of their followers, both encouraging and critical, echo loudly. Amid the deluge of comments, the creators adeptly embrace the role of gracious conductors, skillfully handling the symphony of feedback, and transforming it into the fuel that drives them to greater heights. With each interaction, they build a bridge of connection with their followers, fostering a community that thrives on mutual understanding and respect.

Handling feedback gracefully, Hamna refines her craft, making her videos more engaging and resonating better with her target audience. Through her interactive approach, Hamna builds a strong connection with her followers. "I generally ask for their suggestions regarding the type of content they want to see more," she says. She actively involves her audience in her creative process, starting engaging series that challenge her to explore new color combinations, creating a shared fashion journey that her followers thoroughly enjoy.

Javeria along with replying to the comments, share daily activities through short stories and videos, fostering a sense of community around her content. “I try my best to reply to all comments, so that my audience can feel connected with me,” she said.

Creating content directly from his wardrobe, Abdul Rehman he engages with his audience, addressing their queries about what to wear on different occasions, providing personalized guidance for their fashion choices. "As a FashionTok creator, I wholeheartedly encourage my followers to break free from societal judgments and embrace comfortable dressing. My mission is to foster a supportive community that celebrates individuality and self-expression,” explains Rehman.

Regarding feedback, Urooj maintains an open and receptive attitude. She values constructive criticism and acknowledges the diverse tastes of her wide audience, ensuring her content appeals to various preferences while fostering a supportive community centred on embracing individuality. “I understand that a wide audience follows me and I am mindful to the fact that not everything is everyone’s cup of tea,” she added.

In the ever-evolving world of fashion, Pakistan's TikTok fashion creators are redefining trends and celebrating individuality through short, captivating videos. From blending Western fashion with traditional Hijab styles to embracing seasonal chic, these trendsetters empower their followers to break free from societal judgments. With each flick of their screens, they create a supportive community that embraces self-expression, leaving a lasting impact on Pakistan's fashion landscape and inspiring a new era of style, creativity and celebrating their unique cultural heritage.

 

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MIRI by Sabbiha Mnasoor​

MIRI by Sabbiha Mnasoor

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December , 2023

Miri by Sabbiha Mansoor’s timeless brand reflects the revival of traditional, vintage work for today’s woman. The brand offers a wide range of Pret, Luxury Pret and Wedding wear. While Sabbiha’s signature style is unmistakable- they are also focused on creating unique pieces that can be customised according to the client’s design and color preferences.

Plum outfit
The stunning deep plum-hued piece is the epitome of vintage charm with its array of hand embellished tilla, dapka and single resham work. The piece is paired with a fuchsia jamawar gharara and organza embellished dupatta.

Ivory gold outfit
You can never go wrong with an ivory or gold ensemble. This elegant ivory-gold embossed tissue kurta is heavily embellished and paired with a thick bordered chaddar and contrasting mint blue pants.


Hot pink outfit
This statement hot pink hand embellished kurta is a regal masterpiece! Embellished with heavy dabka, wasli and single resham work and paired with jamawar gharara pants and a mint blue net dupatta filled with kamdani work.

Coral outfit
This season it’s all about colours- This very beautiful coral-coloured long kaftan style kurta is detailed with heavy tilla and dabka work on tissue silk fabric. Paired with printed flared trousers and completed with a contrasting fine net kamdani chan dupatta.

Blue outfit
The lapis blue three piece ensemble exudes traditional elegance. The tissue silk shirt is adorned with a combination of tilla, sitara and resham work and kamdani motifs. It is paired with a matching azaar and kamdani organza dupatta.

Rose beige with kaamdaani
This striking rose-gold pink ensemble is hand crafted with gold and silver kamdani on pure malai fabric, making it a classic wedding formal! Kamdani or mukesh in ganga jamni never goes out of style and always makes a statement.

 

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STYLE: BACK TO SQUARE ONE​

Maliha Rehman
December 24, 2023

Fahad Hussayn with his mother, showstoppers Mehwish Hayat and Zaviyaar Naumaan Ijaz and models at the Bridal Couture Week solo show on day one


It might matter where you showcase your collection — but what will always matter more is what you show.

In the aftermath of the coronavirus pandemic, with fashion councils having bitten the dust, this is what one can safely conclude. Designers need to put their best fashion foot forward on the catwalk, making good use of the platforms that are available to them.

And the last and only platform still standing in Pakistan, consistently showcasing fashion, is the yearly Pantene Hum Bridal Couture Week (BCW). Credit goes to the Hum TV Network for continuing to put their faith in fashion when no one else is.

For years, fashion purists have been dismissing BCW as a “TV show”, organised by the network so that it can have content to air during national holidays and long weekends. There has also always been the critique that collections at BCW are not selected discerningly. The line-up bunches together promising names with atrocious ones. Many a major designer has been known to cock an imperious eyebrow at the BCW catwalk, and declare that this was simply not ‘their’ market.

However, even Pakistan’s most prestigious labels can’t always be put on a pedestal. Veteran designers have been known to botch things up at major fashion weeks. And the TV mileage can actually be an added benefit. Many a regular BCW participant vouches for the boost in sales resulting from the mileage generated by the show.

Besides, this is not a time to be condescending.

Competition is tough, with new brands surfacing constantly and gaining eyeballs with the aid of intensive social media marketing. There are no other platforms for collective fashion shows. In the case of the more established brands, the mileage generated by fashion shows that took place some years ago can only go so far.

Designers simply need to get off their high horses, think business and make good use of Hum Bridal Couture Week, the only collective catwalk platform now available to them

It is important for designers to consistently flex their muscles with the aid of innovative campaigns and fashion shows. The latter goal can either be achieved by taking on the Herculean task of hosting a solo show, or by becoming a part of a collective fashion week.

Designers simply need to get off their high horses, think business and make good use of the only platform now available to them, hosted consistently by a major TV network.

The country’s slew of newer ateliers realised this a long time ago and avidly take part in the event. Some other established names have also been aware of BCW’s immense marketing potential, and are now regular participants. Many more seem to have also gotten the memo.

This year’s BCW featured some very forgettable collections. There was often a long, painful deluge of humdrum clothes that had to be endured. But then, occasionally rearing its head, was also creative, covetable design…

You win some …

The event started off with a whopping line-up of 70-odd designs by Fahad Hussayn. Celebrating having completed his 15 years in the industry — Fahad’s debut show had also been at BCW — the designer’s ‘The Collateral Convention’ was a nod to his evolving ethos over the years.

There were glittering short dresses, statement capes and jackets, and long, fitted gowns that are more likely to be seen worn by celebrities and models on the red carpet rather than get purchased by the largely conservative Pakistani audience. And then, there were varied options of wedding-wear, running the gamut from flowing gowns with trails to saris, angarkhas, and lehngas paired with cholis, as well as long shirts and a beautiful, old-school chata-patti gharara.

Fahad is well-known for bending his head towards painstakingly detailed embroideries, spinning them in unique, colourful ways, and this collection didn’t disappoint. The colours were simply beautiful and the embellishment meshed together in heavy swathes. Also, the dupattas paired with the outfits were in a league of their own, lined with heavy-duty borders. It was all quite regal.

There were also quite a few menswear options — I personally liked the monochrome kurta and pant sets amped up by waistcoats and jackets. The designer’s penchant for statement accessories made an appearance here and there — in the form of a funky pair of huge earrings or an elaborate crown worn by a model. One wishes that more accessories could have been visible, but perhaps the designer had his hands full coming up with such an extensive line-up.

It was a strong start to BCW, but there was more to come. It’s just that, in order to see some of the better collections, one had to sit through multiple not-very-good ones. I’ll be honest — sometimes one literally slept through them!

On the upside, Ali Xeeshan Theatre Studio returned to the catwalk, guns blazing, after a sabbatical of four years. In the designer’s signature style, it was a show that was high on energy and theatrics, brought on with the aid of wacky, brightly coloured props.

Nickie Nina


There were models who came out holding elaborate umbrellas, others held stacks of matkas (earthenware water pots) worked with glittering mirrors. Showstopper Ushna Shah stepped out in green bridal-wear, framed by a doli (palanquin) in matching colours.

Beyond the props, the clothes had some very pretty colours to offer. There were bright turquoises, shocking pinks, emerald greens and reds, and then there were lighter shades of pink and ivory, all worked with a kaleidoscope of glinting gota, jamawar borders and hand and machine embroideries.

Ali has never leaned towards the dainty floral patterns — he’d rather make a loud statement with eccentric florals and geometrics. This all new line-up, reminiscent of his aesthetic but unsimilar from his previous collections, did so very well.

Another major name adding clout to this year’s BCW line-up was HSY. In commemoration of having completed 30 years in the business, HSY or ‘Shero’ — one of the country’s most renowned designers — presented a line-up of affordable couture, which included pretty lehngas and cholis, flowing skirts and saris and elegant embroidered kurtas, pants and waistcoats for men.

HSY


The embroidery was a mix of machine- and hand-embellishment with luxe fabric forming the canvas, adding a bit of glitter without making the designs overly heavy.

Looking back upon HSY’s 30 years — I’ve written about his work quite frequently during his design journey — there was a time when the designer professed that he only wanted to concentrate on luxurious heirloom wedding-wear. This, then, was his nod to his changing clientele in a changing world — an audience that loved fashion and wanted to look good but also didn’t want to spend an arm and a leg while doing so.

A selection of menswear collections didn’t disappoint. Emraan Rajput set himself apart as a designer with a keen eye for cuts and a deep understanding of what works in the market. His line-up included a range of Mughal-esque Eastern-wear in a pleasing palette dominated by ivory, beige, gold, black and pristine whites.

The embellishments were neat with just a smattering of bling and the variations in the lowers were interesting, ranging from pajamas to shalwars, straight pants and even a lacha!

Humayun Alamgir


Amping up the collection were the accessories: elaborate turbans, luxurious shawls and dupattas draped carelessly over a silk kurta, and the traditional sehra covering the faces of some of the dulhas (grooms)on the catwalk!

Later, Emraan’s show progressed to men’s suitings, offering tuxedos, jackets and suits that fit well and oozed glamour. The show ended with actor Ahsan Khan walking out with a placard in support of Palestine, followed by models who all did their final walk wearing keffiyehs. It was a very relevant, very well-put message in support of the people of Gaza and the tragic events unfolding there on a daily basis — and it became one of the event’s most viral moments.

Similarly, Humayun Alamgir’s collection offered so many interesting options for men. There were hand-embellished kurtas, pants and waistcoats in gorgeous shades of salmon pink, mint green and even an ebullient orange.

Catching the eye were the well-fitted all-black and all-white options — showstopper Junaid Khan Niazi opened the show looking veritably like a Disney prince in an all-white sherwani and straight pants set. Many of the models wore matching khussas with their clothes — the little details are so important in making a design memorable.

Ali Xeeshan Theatre Studio


Marching to his own drumbeat was Munib Nawaz, offering menswear but with a twist. Munib would rather cut a shux — his hybrid version of a sherwani and a tuxedo — than go along with a basic sherwani. He’d rather create colour blocks of embroidery rather than dabble with basic floral patterns, and pair an embroidered jacket with an asymmetric angarkha for drama.

There were some pieces that were perhaps included in the collection purely for the theatrics — the purple-and-green glittery jacket and the elaborate cape with balloon sleeves worn by model Aimal Khan come to mind. Basically, this was Munib Nawaz telling you that, while he could certainly cut a neat, conventional sherwani, he could also cater to the groom who wanted to look like a rockstar at his wedding!

It’s commendable that, while the designer must surely be thinking of commerce while designing for BCW’s mass audience, he also didn’t let go of his edgy signature.

At the other end of the spectrum — and certainly very pleasing to see — was high-street brand Almirah’s line-up of beautifully embroidered, pastel-coloured Eastern wear. Some of the designs were worked with mirrors, others with tone-on-tone or lightly coloured embroidery. Kurtas and pants were layered with jackets and sherwanis. It was all very commercially viable without being boring — other brands that were part of BCW should take note.

Also notable were the collections by Nickie Nina and Mehdi, presenting beautifully embellished clothes. One must also acknowledge the work of Haaris Shakeel, who invariably always brings out a neatly embroidered range in a very appealing mix of colours. Other collections that had potential were by Shiza Hassan, Saira Rizwan and Souchaj.

Did one experience a sense of deja-vu while seeing some of the collections, reminding one of other designs by other designers? Certainly. But this critique can be pointed towards the established power players as well as the newer labels. The rampant tendency of Pakistani designers to plagiarise is unfortunately something one can go on and on ranting about.

More significantly, were any of the collections at BCW experimental, introducing new trends to the bridal market? Was there a crazy spurt of creativity that enthralled you completely? Hardly.

You lose some …

Bridal-wear tends to be a realm of design that plays it safe. The focus is more on meticulous craft rather than on wacky, avant-garde statements. Very few young girls aspire to look wacky at their weddings, after all. They prefer traditionally beautiful clothes that they can cherish forever.

This, then, is what designers — even those well-known for their edgy work — tend to create for them. There have been times when even bridal-wear has managed to balance experimentation with viability but, this time at least, the focus was just on beautiful clothes.

Sadly, there was an entire plethora of brands that failed even when it came to neat embroideries and appealing silhouettes. There were plenty of cancans merrily peeping out from beneath lehngas, sometimes so prominent that they looked like trails!

There was a veritable bonanza of untidy, gaudy embellishments and strange styling, such as models’ faces completely covered with dangling beads! The modelling pool didn’t help — consisting of a gaggle of girls and boys with completely disparate heights, many of them barely managing their way down the ramp.

To be fair, the designing blunders were not limited to the up-and-coming brands. One will not take names — and therefore, avoid a bloodbath — but even some of the most anticipated showcases featured an untidy sherwani, a badly stitched bodice and even a male model ambling down the catwalk in shoes that were clearly too big for him!

And then there were shows that were absolute bores, even more so because of the unimaginative music selected by the designers. Designers, please take note: while it is ideal that you come up with creative collections, if this is beyond your abilities, do try to uplift the general ennui induced by your collections by getting creative with the music.

But does all this mean that established ateliers should not try to showcase at BCW? Unless they have the wherewithal to splurge out on regular solo outings, it would not be business savvy if they don’t.

There was a time, long ago, when fashion council chairpersons — of both Karachi and Lahore — used to give a frequent explanations for including a few mediocre collections in the fashion week roster. They would say that when these struggling designers showcased alongside more established ones, they were able to realise how they could improve. When their work proceeded to get ridiculed and another’s got praised, they would make sure that they did better next time.

The BCW line-up has highs and lows. But, in the absence of fashion weeks, this could become the stage for showcasing the work of Pakistani fashion’s power players, for introducing new debutantes along with some, sadly, ghastly collections. Maybe, like the fashion councils used to suggest, the ghastly ones will improve when they see the work of the better designers.

Also, maybe, just maybe, with more of fashion’s ‘it’ crowd coming on board, the Hum TV Network will decide to revive Hum Showcase, the platform dedicated entirely to original, creative fashion, which receded into the shadows following the shrinking budgets in a post-Covid-19 Pakistan.

Searching out the few stars in a sea of blingy mediocrity, cheering for the few spurts of originality seen in a mostly generic design-scape, it seems we’re back to square one in the case of Pakistani fashion.

But if it weren’t for BCW, we wouldn’t even be there.

Published in Dawn, ICON, December 24th, 2023

STYLE: BACK TO SQUARE ONE

Designers simply need to get off their high horses, think business and make good use of Hum Bridal Couture Week,

www.dawn.com

 

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Style trends that ruled 2023​

From quiet luxury and sleek hair to expressive menswear and body inclusivity, here are the trends we hope carry on into 2024.

Foha Raza
Updated 28 Dec, 2023

Quiet luxury​

Stylist Mehek Saeed’s Coperni bag screams quiet luxury — Photo: Mehek Saeed/Instagram

Quiet luxury lead the charge in the world of style trends. It is high time to bid farewell to the era of logo-laden accessories and clothing. The focus has now pivoted toward investing in timeless, personalised pieces of clothing or accessories — a hallmark of 2023.

It is time to prioritise quality of fabric, meticulous stitching, and longevity. In 2023, we saw all the ‘it’ girls and boys of Pakistan endorse this style with great finesse. We anticipate and hope this trend will endure well into 2024 and beyond.

Dewy makeup​

Actor Mamya Shajaffar’s got the dewy skin look down pat — Photo: Mamya.jsk/Instagram

Among the standout trends of 2023, the reign of dewy makeup captured hearts and international runways alike. Departing from heavy applications and matte lip colours, the year centred on celebrating skin’s natural radiance. It embraced a strategic use of highlighters, aiming for that coveted inner beauty glow.

The emphasis wasn’t just on glowing skin but also on glossy lips, reflecting a trend that highlighted a fresh, luminous complexion and a subtle yet glamorous finish. Some of the most celebrated makeup artists in Pakistan like Nabila, Omayr Waqar, Natasha Lakhani and the like paid homage to this style in fashion shoots and bridal looks alike.

Sleek hairstyles​

Ushna Shah’s got the sleek bun down — Photo: Ushna Shah/Instagram

Sleek hairstyles dominated 2023. This trend should continue well into 2024 as it celebrates ease and simplicity, offering looks that are not only chic but also easy to achieve with minimal damage. From polished ponytails to flowing locks, this trend embodies effortless style. A favourite trend of 2023 was beachy waves.

Androgynous fashion​

Gender segregated fashion? Rastah’s never heard of her — Photo: Rastah/Instagram

Androgynous style stood as an enduring trend in 2023, promising not to fade from the spotlight. This style didn’t just offer a diverse range; it continued to pave the way for inclusivity.

Brands like Aomi and Rastah showcased remarkable versatility in their collections. The androgynous style is exceptionally inclusive and blurs the lines between gender segregated fashion. As the year draws to a close, the hope for an even greater prominence of this style in 2024 remains strong.

Minimal accessories​

Vardah Aziz’s statement earrings are everything — Photo: Vardah Aziz/Instagram

Another style that continues its upward trajectory is minimal accessories. Not only is it budget friendly, it helps lend a sleek, clean look to an outfit without overburdening your personal style. The minimal accessories look promotes sustainability, offering the consumer a chance to really invest in timeless pieces.

Minimal accessories trend also surfaced through delicate wristwatches as seen on numerous celebrities and social influencers.

Style trends that ruled 2023

From quiet luxury and sleek hair to expressive menswear and body inclusivity, here are the trends we hope carry on into 2024.

images.dawn.com

To be continued.........................

 

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Another style that continues its upward trajectory is minimal accessories. Not only is it budget friendly, it helps lend a sleek, clean look to an outfit without overburdening your personal style. The minimal accessories look promotes sustainability, offering the consumer a chance to really invest in timeless pieces.

Minimal accessories trend also surfaced through delicate wristwatches as seen on numerous celebrities and social influencers.

Draped silhouettes and statement sleeves​

Who could forget Mahira Khan’s iconic wedding dress sleeves by Faraz Manan? — Photo: Mahira Khan/Instagram


Eastern womenswear this year saw longer hemlines and draped silhouettes with statement sleeves. All of which are total winners. Longer hemlines lend a taller look, offering more sleekness. Drapes and statement sleeves give room for experimentation and personalisation of style.

An excellent example of statement sleeves was seen on Mahira Khan’s Faraz Manan bridal this year. It steps out of the everyday boring and gives a touch of femininity to the outfit.

Designers like Saira Shakira and Republic Womenswear opted for such silhouettes in their haute couture lines. High-end designers like Suffuse also incorporated longer hemlines in their pret wear.

Functional handbags​

Sabah Bano Malik knows how to rock a functional handbag — Photo: Sabah Bano Malik/Instagram

The retirement of micro bags has been long overdue. Not only are they heavy on the pocket but offer little to no practical use. As we head into 2024, in this crippling economy, there must be more functionality in style. If anything, this year taught us it is time to embrace the crossbody bags, baguettes and totes that add style rolled in with practicality.

Expressive Menswear​

Mohtaram knows how to dress men in style — Photo: Mohtaram Co/Instagram

In menswear style, 2023 gave men more space to add drama in their outfits. Gone are the days when men were expected to endorse a mundane suit — morning, noon, and night. This year allowed men to embrace a more dynamic and expressive wardrobe.

There was more diversity for men through addition of prints, signature emblems, accessories and layering options. We saw brands like Republic Menswear, Mohtaram and Munib Nawaz create collection that are expressive and masculine.

Inclusivity and body positivity​

We definitely want to see more bodies of all sizes in fashion — Photo: Generation/Instagram

In the lead-up to 2024, the momentum behind body positivity and inclusivity needs to continue and carve out a more substantial presence in the world of style.

Although a few brands in Pakistan have taken steps to broaden their plus-size offerings, there remains an urgent call to prioritise this effort further. Brands such as Generation and Khaadi are championing campaigns that challenge ageism and celebrate diverse body types through their clothing lines. We hope this trend will not only endure in 2024 but even further!

Style trends that ruled 2023

From quiet luxury and sleek hair to expressive menswear and body inclusivity, here are the trends we hope carry on into 2024.

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Traditional Dresses And National Dress of Pakistan​

citybook

January 12, 2023

in Lifestyle




Pakistan’s culture is rich in the traditions of people and represents the history of the region. The Pakistani people and society are unique in their way of life, ideas and ethics. Pakistani clothing reflects the culture of Pakistan and the culture of those provisions Punjab, Sindh, Balochistan, Khyber Pakhtunkhwa (Pashtun) and Kashmir areas of the country.

The clothing culture of the Pakistani people is enriched by various influences of thousands of years of old heritage. Clothing is the identity of any nation. The dress in each regional culture reflects the climatic conditions, lifestyle and specific style that gives it a distinct identity in all cultures.

National Dress of Pakistan:​

The shalwar kameez is the national dress of Pakistan and is worn by men and women in all five provinces. Since 1982, all Government officials working in the Secretariat have been required to wear the national dress. Each province has its own style of wearing a shalwar kameez famous for Sindhi shalwar kameez, Punjabi shalwar kameez, Balochi shalwar kameez and Pashtun shalwar kameez.
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Pakistani women wear shalwar kameez which wear in different styles, colours and designs decorated with different styles and embroidery designs. The length of the shirt sleeve, and the length of the shirt, can vary the neckline. Long straight-cut trousers, Patiala Shalwar, Tulip Trousers, Churidar, Cigarette Pajamas, Samosa Pajamas or Plain Pants.

Shalwar Kameez And Kurta For Men:​

 

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Most Pakistani men wear Shalwar Kameez and some also wear Kurta and Shalwar Pakistani Waistcoats. The kurta is also an important traditional clothing item in Pakistan. It looks like a sack that encloses with a drawstring. The length of the kurta extends to the wearer’s knees. Kurta can wear them with trousers or jeans. Men also like to wear a waistcoat with a kurta and a shalwar kameez and Pajama. It makes the dress look very dashing look.

Sherwani:​

Sherwani is basically a long coat that is usually below knee length. It is one of the most dressed for her special occasion and sets you apart from the rest of the world. It is a traditional clothing blend with Eastern aesthetics and a symbol of cultural ethics. Sherwani is the most common dress in men’s weddings. It is usually made of fine thread, goldwork or embroidery. In general, gold, white and black sherwani are commonly used.

After the independence of Pakistan, Muhammad Ali Jinnah often wore a sherwani. Following in his footsteps, most people and government officials in Pakistan, such as the president and prime minister, began to wear the regular black sherwani on shalwar kameez for state occasions and national holidays.

 

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Regional Clothing:

 

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In regional dress, the Baloch wear thick fabric shalwar kameez with very wide shalwars to protect themselves from the dry Sulaiman Range and the hot winds of the Kharan Desert. They wear a long-sleeved Balochi turban, often white to protect their heads from the sun’s rays.

 

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Sindhi people wear shalwar kameez with traditional Sindhi hats and ajrak of beautiful locally made designs. Punjabi men wear simple shalwar kameez, shalwar and dhoti kurta according to the Punjabi climate. A thin cloth turban is also used along with a shalwar kameez, especially in the rural areas of Punjab where it is called a turban. Khussa is also used with a dhoti kurta. In Pashtun dress, people wear traditional professional slippers.