I don't see a problem with his branding. I would do the same. Cyrus the Great is quite well-known outside of Iran. Shah Abbas, not so much. The history of Iran's glory starts from the Median Empire and then the Achaemenid Empire. Little is known about the Median Empire, but the history of the Achaemenid Empire is much better known.
Khamenei also brands himself as the Leader of the Shiite people around the world. At least, the regime does.
Don't get me wrong, I'm not saying that the Shah was perfect or anything. But his policy of spending our money on the Army instead of regional proxies did prove to be solid during the Iraq-Iran war.
The equipment he purchased helped the newly established regime defend Iran for 8 years while Iraq was supported by both of the world's super powers of the time: The US and the Soviets and we were under sanctions by the US and had poor relations with the Soviets. It is ridiculous to say that his army was the twin of the Saudi Army It shows grave misunderstanding of reality. Many of our generals were executed after the revolution for treason, yet the Iranian Army defeated the Iraqi Army more than once, but the Iraqis kept receiving more and more equipment and the supplies never ended. Iraq had the support of the Arab League (excluding Syria, Algeria and partly Lebanon and Libya) besides the world's greatest powers. We captured soldiers from more than 20 nations during the war. The French loaned Iraq +100 Mirage-F1 fighters and later forgave the debt. Iraq extensively used chemical weapons against our forces and civilians. Yet, the Iranian Army performed well throughout the war even though it's been claimed by multiple people in the war that the Army received less than the Sepah and the Basij.
The White revolution was a stupid idea though, particularly for a country that was 30% urbanized at the time. But I never said the Shah's internal policies were good. The Shah was a weak man. He allowed the US and the British infiltrate every top position in the country, but his policy of investing in our own armed forces was correct and worked.
And just for the record, Iran helped Oman defeat the communist rebellion in Dhofar. Fast-forward 50 years, Oman maintains amicable relations with Iran. Possibly, the only country in the Persian Gulf region that has been truly friendly with us. Oman is doing everything they can to mend our ties with the US, while many countries in the region want Iran to remain isolated and sanctioned and even bombed by the US. How many of these so-called "Axis of Resistance" countries will remain friendly to us once the money dries up or Iran gets attacked?
I know very well about Iranian ancient glory, as least enough to work on dissertation about Media as direct legitimate continuum of Assyrian imperial brand... and Zarathustra as prophet that reshape old, world's oldest religion, first prophet in religion, but practically the father-founder of Iranian historical nation, in broader sense speaking of course...Jesus was Zarathustra on steroids, but Zarathustra started this concept....omg OT...
My point with Shah Abbas that modern Iranian iteration is based on 3 parts, Persian culture, Iranian institutional traditions and Shia Islam, and degradation of one pillar for accent on other one is very sensitive field... Shah Abbas as pinnacle of the Safavid reinvented Empire was ideal to approach Iranian society in general...
And that is not negation of ancient glory, Shah Abbas himself was admirer of that glory, winner of "Parthian shoot" competition, although the second placed rival discretely felt systematic discrimination (just kidding)...
But ancient glory adapted to new reality... Pahlavi were somehow in passive-aggressive (and less passive occasionally) manner underestimated Shia pillar for the sake of other 2, self declared "Aryan Star".... such mismanagement in national doctrine costed the Shah a lot....
For military, I agree that he was spending wealth on military, but Iran had zero homegrown military industry, was totally dependent on pentagon technical support, fatal mistake....
Heroic thing about Iranian surprising counter attack on Saddam's invaders is not in hi-tech abilities of the Shah military spending, but in Iranian ability to provide homegrown based military power, enough to kick out Arabs out of Iran with no single planed objectives achieve by Saddam...
Same fate with Saudis, their army could be put out of order with a little bit American sabotage...
About the Axis, just consider the possibility that maybe Iran needed and then made regional network to avoid being submitted by some superpowers...Just ability of partial influence in foreign countries is valuable defensive tool... Yes, Iran got some major blows on his Axis... But not on Iran itself...and this is the point of Iranian pragmatic approaches in organizing the Axis....