Unfortunately - this is a problem as old as time.
When you have people who can cry to Arab songs describing one thirst for a woman's behind as insatiable -- by not understanding it and thinking it is Quran recitation... then what can you expect when it has been the policy of a nation's regime(Iran's) to completely take over the theological and political messaging of a sect in Pakistan to inculcate loyalty to the Ayatollah is equated to loyalty to the Islamic faith...
In many ways it mirrors what Zionism says about Israel.
The Saudis do it - but not in such blatant usage and are generally coy(for their own internal socio-political reasons) to link their legitimacy with Makkah other than the "Khadim al-Haramayn al-Sharifayn" title but that in itself is powerful enough.