NIL stands for Name, Image, and Likeness. It refers to the legal right of U.S. college and high school student-athletes to control and profit commercially from their personal brand. [1, 2, 3]
What NIL Means
Personal Identity: It covers a student-athlete's name, photograph, voice, signature, and public persona.
Commercial Freedom: Effective July 2021, NCAA rules began allowing athletes to earn money without losing their amateur eligibility.
Third-Party Income: Money comes from external sources like brand endorsements, social media ads, paid public appearances, autograph signings, merchandise, and youth camps—not directly as a paycheck from the university. [1, 2, 3]
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