- Collection to make its official skyward debut on Oct 31
BR
October 22, 2026
The Pakistan International Airlines (PIA) is bringing runway glamour back to the skies as the national flag carrier has officially unveiled its reimagined cabin crew uniform collection, masterfully crafted by celebrated couturier Hassan Sheheryar Yasin (HSY), “in a celebration of heritage, modern elegance, and warm hospitality”, read a statement issued by the airline.
“The collection marks a stylish leap forward in PIA’s ongoing transformation under its consortium-led new management, refreshing the onboard experience with an elevated, contemporary aesthetic that puts passenger comfort and crew pride at the forefront,” said PIA Spokesperson Abdullah Hafeez Khan.
The PIA has long held a singular tradition of bridging commercial aviation with world-class fashion. In 1966, legendary French designer Pierre Cardin designed PIA’s pioneering A-line tunic and hood, defining aviation chic across the globe, the flag carrier stated in a press release.
“That heritage was enriched in the 1970s by Queen Elizabeth II’s royal couturier, Sir Hardy Amies, who brought refined tailoring to the skies, followed in recent years by contemporary master Nomi Ansari whose uniform inspiration lasted PIA for 12 years,” it added.
Now, that mantle passes on to HSY—one of South Asia’s most formidable fashion forces. Known globally for his red-carpet presence, roots extending into Hollywood styling, and dressing international celebrities, HSY is frequently chosen as the creative ambassador representing Pakistan’s fashion artistry on world stages. With this collection, he fuses Pakistan’s rich textile soul with sleek, international tailoring.
“Designing for our national flag carrier is about capturing our collective pride and the genuine warmth of Pakistani hospitality,” said HSY. “We wanted uniforms that our crew feels extraordinarily confident and comfortable apparel that respects our heritage, reflects modern fashion, and tells our story beautifully in every airport across the globe.”