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Pakistan Produces Millions of Tons of Food — So Why Is It Still Losing Billions?
Pakistan’s agriculture challenge is not only producing more — it is preserving the value of what we already produce.
Pakistan grows millions of tonnes of fruits and vegetables every year, but without the right cold chain infrastructure, significant value is lost between farm and market.
In this episode of Unlocking Growth, we break down Pakistan’s cold chain opportunity: how big the market gap is, why storage alone is not enough, the different business models across the value chain, entry costs, challenges, and where entrepreneurs can build solutions.
Pakistan’s agriculture challenge is not only producing more — it is preserving the value of what we already produce.
Pakistan grows millions of tonnes of fruits and vegetables every year, but without the right cold chain infrastructure, significant value is lost between farm and market.
In this episode of Unlocking Growth, we break down Pakistan’s cold chain opportunity: how big the market gap is, why storage alone is not enough, the different business models across the value chain, entry costs, challenges, and where entrepreneurs can build solutions.
