Ranked: Top Companies by Global Smartphone Market Share

[Beijingwalker]

TECHNOLOGY​

Ranked: Top Companies by Global Smartphone Market Share​

September 13, 2024
By Dorothy Neufeld

The Top Companies by Global Smartphone Market Share​

This was originally posted on our Voronoi app. Download the app for free on iOS or Android and discover incredible data-driven charts from a variety of trusted sources.

For years, Samsung and Apple have dominated the global smartphone market, now enhancing their upcoming devices with generative AI features.

As South Korea’s largest public company, Samsung has integrated AI features such as real-time translation for calls and generative photo editing. Meanwhile, Apple is launching features that allow users to point their phone at a restaurant that will then describe what’s on the menu using Apple’s A18 chips.

This graphic shows the top companies by global smartphone market share, based on data from the IDC Worldwide Quarterly Mobile Phone Tracker report.

Samsung Reigns Supreme in the Smartphone Market​

Samsung currently holds the largest share of the smartphone market in 38 countries worldwide, surpassing Apple, which leads in 16 countries.

In particular, Samsung takes top spot in Singapore, Taiwan, and Hong Kong—where Apple had previously dominated. It also makes up more than 40% of the smartphone market in countries such as Brazil and Chile.

However, despite being the global leader for years, Samsung’s market share has declined from 24.8% to 18.9% over the past decade. This drop is due to Apple’s expanding global presence and the rising competition from Chinese smartphone makers.

In 2023, Apple overtook Samsung in global market share for the first time, selling 232 million iPhones compared to Samsung’s 227 million. However, the first place title was short-lived, and Apple now ranks second globally today thanks to slowing iPhone sales due to weaker demand in China. In fact, Apple was displaced from the top five smartphone companies in China for the first time in 2024, overtaken by local brands.

Ranking in third is China’s Xiaomi, making up 14.8% of the global smartphone market. Over the last decade, it has more than tripled its global market share. It is followed by two other Chinese smartphone giants, vivo and OPPO, each selling over 25 million units over the second quarter of 2024.

 

[Beijingwalker]

Xiaomi and Vivo 's year on year growth is crazy... and we definitely will see Huawei make back to the top list end of this year

 

[Thinking]

Huh..Outside of China, what is the biggest market for China made phones?

 

[Yommie]

Samsung is going the way of the Japanese. There used to be Sony phones and PCs. There isn't anymore.

 

[Beijingwalker]

Huh..Outside of China, what is the biggest market for China made phones?

China alone is the world biggest phone market by a huge margin

 

[Thinking]

China alone is the world biggest phone market by a huge margin

It makes sense. I assumed global meant export focused.

 

[Beijingwalker]

It makes sense. I assumed global meant export focused.

Didn't realise that Indians also buy lots of Chinese phones

 

[FHN]

So around 40 percent of southeast Asia phone Market value is from Chinese phone makers and 70-75 in total shipments for 1st quarter of 2024.

 

[Thinking]

Didn't realise that Indians also buy lots of Chinese phones

View attachment 65881

Not surprising. Not many companies to choose from and few can beat the prices of Chinese phones since India is still quite poor. Even Samsung made "cheap" phones just for Indian market.

 

[LeGenD]

Xiaomi has done well on the whole and a Chinese success story.

 

[FHN]

Chinese phone makers accounts for 17 percent market share in South America while Samsung is a major player with 46 percent of the market share.

South America: Chinese smartphone brands market share 2024 | Statista

As of March 2024, Xiaomi was the Chinese brand with the highest market share in South America, accounting for 14.63 percent of the smartphone web traffic in the region.

www.statista.com

 

[FHN]

Samsung and Apple accounts for 44 percent. The rest from Chinese companies. Tecno and infinix are both owned by transsion a Chinese phone maker. They are unknown in china but a big player in the developing markets.

Mobile Vendor Market Share Africa | Statcounter Global Stats

This graph shows the market share of mobile vendors in Africa based on over 5 billion monthly page views.

gs.statcounter.com

 

[FHN]

As for the Indian market I'm sure they are well aware of Chinese phones no need to say much. I'm sure most of them are using them to type in this forum.

 

[FHN]

As for Chinese phone Market outside of apple the rest are dominated by Chinese phone makers. Samsung is not that big of a player.

 

[LeGenD]

Oppo phones are better than Vivo phones.