Recommended Indonesian Movies on Netflix, Disney HotStar, etc
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Local IPs Drive Growth as Indonesia’s Animation Industry Reaches $49.9 Million in 2025
JAKARTA — Indonesia’s animation industry continues to gain momentum. According to the latest data, the industry recorded a total value of Rp798.15 billion (approximately $49.9 million USD) in 2025, reflecting significant growth over the past decade.
The figures come from the Indonesia Animation Report 2026, which surveyed 262 animation studios employing 3,448 workers across the country.
According to the report, the value of Indonesia’s animation industry has expanded by more than 3.3 times over the last ten years, with an average annual growth rate of 12.86%.
One of the report’s most notable findings is that, for the first time, revenue generated from original Indonesian intellectual property (IP) surpassed earnings from export-oriented animation services.
Revenue from locally created animation IPs increased by 279.53% in 2025, supported by the production and global distribution of 308 active original animation titles across various platforms.
The report was produced through a collaboration involving Indonesia’s Ministry of Creative Economy, the Asosiasi Industri Animasi Indonesia (AINAKI), Badan Riset dan Inovasi Nasional (BRIN), and Universitas Dian Nuswantoro. It serves as a continuation of industry studies conducted between 2015 and 2020.
Teuku said the report provides an important foundation for transforming Indonesia’s animation sector into an IP-driven industry capable of competing globally.
AINAKI Chairman Daryl Wilson noted that animation service providers continue to make a significant economic contribution, although the sector’s role has not yet been fully mapped or categorized within Indonesia’s broader economic framework.
He added that animation services have substantial potential to contribute to Indonesia’s GDP growth and job creation.
The report also highlighted several challenges facing the industry. Many studios still lack sufficient funding to expand internationally, while numerous animation works remain without adequate intellectual property protection.
Other challenges include limited access to bank financing for IP-based studios and a workforce that remains heavily dependent on freelance and contract employment.
To address these issues, the report recommends five strategic policy initiatives:
- Reforming IP-based financing mechanisms
- Accelerating intellectual property protection
- Expanding access to global distribution channels
- Strengthening talent development ecosystems
- Improving industry infrastructure and decentralization
further strengthening Indonesia’s position as one of Southeast Asia’s emerging creative economy hubs.
The strong performance of original Indonesian IPs also reflects a broader shift within the industry—from service outsourcing toward the creation and monetization of locally owned content, a trend that could generate higher long-term value for Indonesia’s creative sector.
IP Lokal Makin Cuan, Industri Animasi RI Tembus Rp798 Miliar pada 2025
Untuk pertama kali, pendapatan karya animasi orisinal atau original intellectual property (IP) Indonesia lewati pendapatan dari penyediaan jasa yang diekspor.
www.cnnindonesia.com
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