Lada Aura executive sedan for the first time showed It was presented to the public at the exhibition “Eurasia is our home” in Sochi in June 2023. The same month, but already at SPIEF, the car refused to start. An incident at AvtoVAZ explained because the protection against accidental engine…
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Car for the deputy: why Lada Aura will cost 3 million rubles and who will buy it Auto expert Shaparin: officials will not want to buy Lada Aura for 3 million rubles 09/06/2024, 18:55
By
ANIKA
September 11, 2024
Lada Aura executive sedan for the first time
showed It was presented to the public at the exhibition “Eurasia is our home” in Sochi in June 2023. The same month, but already at SPIEF, the car refused to start. An incident at AvtoVAZ
explained because the protection against accidental engine start has been triggered. In May 2024
It happened It is known that the manufacturer has problems with Lada Aura components.
closed
gleb/platesmania.com
Despite the difficulties, AvtoVAZ President Maxim Sokolov bravely
He claimsThat Lada Aura is a “product of the future” that meets high international standards and surpasses even foreign analogues in terms of quality and comfort. The price of the sedan is expected to correspond to expensive premium foreign cars in the range of 2.6 – 3 million rubles.
reports “Auto Mail” project. That’s why
Aura will be the most expensive production car in AvtoVAZ history.
This sedan will open up a whole business line for AvtoVAZ – the new Aura brand – for the production of cars of a more expensive category,
notes Telegram channel Unlimited.
What’s included in the 3 million Aura?
AvtoVAZ has created the Lada Aura based on the updated Vesta model. The sedan differs from its budget ancestor by a larger rear door and an additional 25 centimeters of space for passengers in the second row. They were added by “lengthening” the wheelbase (2885 mm). The Aura is 4661 mm long, 1764 mm wide and 1496 mm high.
AvtoVAZ President Maxim Sokolov
He claimsThanks to the increased space in the cabin, the new sedan turned out to be more comfortable than the Toyota Camry.
“In the Lada Aura, the passenger in the back seat is much more comfortable than in the Toyota Camry in terms of the distance from the legs, knees to the front seat or from the head to the roof of the car. This only emphasizes the full compliance of this car with other high world standards in its class,” he said.
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AutoVAZ
Aura is powered by a 1.8-liter Evo engine producing only 122 horsepower. With. and a shifter from the Chinese company WLY, which belongs to the Chery concern. Acceleration to 100 km / h in the official sedan takes 10.2 seconds. On average, the declared fuel consumption on the highway is about seven liters, and in the city – 10.5 liters.
Sedan in upper versions
will take Premium options from the Aurus brand cars. In particular, we are talking about chairs with ventilation and massage options. The seats also received leather upholstery from the Russian Leather company. This company supplies its products for Aurus limousines. The model should also have improved sound insulation, a domestic premium audio system and a 10-inch multimedia tablet.
When will sales start?
Lada Aura is expected to be introduced in September this year. “AvtoVAZ”
Intended to A maximum of 3 thousand cars will be assembled by the end of 2024.
“By the end of the year, production volumes will increase to 3,000 cars,” company executive Sergei Ilyinsky said, adding that this number includes cars in a simplified configuration for taxis.
Why is it so expensive?
Maxim Sokolov
warned Last year, it was said that the cost of Lada Aura will be about 2.5 million rubles, due to production volumes and positioning of the new product, which is classified as a premium segment.
Anton Shaparin, Vice President of the National Automobile Association (NAU), in a conversation with socialbites.ca, called the price tag of the Lada Aura “exorbitant.”
“We see such exorbitant prices when there is no one to compete with in the market. Here you have to understand that this is a Lada Vesta, only a little longer and better packaged. There is nothing else inside. But AvtoVAZ, which cannot exist in a normal competitive environment, is happy and comfortable.
That’s why it’s fighting in every possible way to remain the one and only in the market,” he said.
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Russian Finance Minister Anton Siluanov during the inspection of the new Lada Aura model at the XXVI St. Petersburg International Economic Forum
Vladimir Smirnov/TASS
Shaparin added that AvtoVAZ is in favor of increasing the recycling fee in order to achieve higher prices for Chinese competitors. The expert believes that in such a paradigm, Russians will have to go and buy a Lada Vesta, while the rich will have to buy a Lada Aura.
“And the claim that the Lada Aura is better than the Toyota Camry is not true. The Japanese model was originally conceived as a D-class car. With the appropriate smoothness, sound insulation, suspension settings, reliability level, gearbox and other units not from the distant past, but from the present. What does AvtoVAZ offer in this case? It offers a longer platform for an affordable car. There is no talk of smoothness, silence or efficient operation of the gearbox, since it is a Chinese CVT. Lada Aura is a car from the past,” Shaparin concluded.
Who needs Aura?
Lada Aura is positioned as a company car for officials. Russian authorities have already shown their support for the project. Thus, Russian Finance Minister Anton Siluanov
reportedThe Ministry of Finance was the first among Russian departments to order a domestic sedan. The official himself called the Aura “stylish” and emphasized that it is in no way inferior to foreign counterparts. Also copies of the new car
should do Enter the Ministry of Transportation.
The new product was also supported by Russian President Vladimir Putin, who toured the new Lada Aura in its maximum configuration as part of the opening ceremony of the final section of the M-11 Neva highway.
“Nice car”
Shared Impressions of the head of state after the trip.
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Russian President Vladimir Putin drives Lada Aura
Vyacheslav Prokofiev/RIA Novosti
A simplified version of the Lada Aura will be used as a taxi. The new product will also be offered to private buyers. However, experts interviewed by socialbites.ca stressed that one should not expect too much demand from ordinary Russians.
So, the general director of the Aymars communications group, Alexander Revsky, noted that the Lada Aura is positioned as a “comfort premium”, that is, a car designed, first of all, for the convenience of the second row passengers.
“Considering this, as well as the higher quality interior finishes, the buyers of this model will mostly be corporate fleets, government agencies and taxi companies. For the average user, these improvements are not significant; therefore, from a household perspective, buyers will focus on Granta and Vesta, which even in the top configuration are almost 2 – 2.5 times cheaper than the new Aura“said the expert.
Anton Shaparin also stressed that ordinary Russians will not buy a new sedan.
“In this way, it is aimed only at “milking” the state budget. Aura will also compete with other projects created to sell equipment to the state. For example, with the Atom. The car has no other chance,” said the US vice president.
According to Shaparin, one should not expect big sales from Aura, even due to orders from government agencies.
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AutoVAZ
The US vice president believes that any official will resist the purchase of Lada Aura to the end.
“But the nomenclature wants comfort, safety and modern options. The only opportunity for AvtoVAZ is lobbying to force them to buy Granta and Vesta for a recycling fee,” Shaparin said.
More positive forecasts for the Lada Aura project were given by Maxim Kadakov, editor-in-chief of Za Rulem magazine.
“The locomotive of demand will be state institutions and state-owned companies. As far as I know, there is a lot of demand for Lada Aura from the public sector. Especially since the Ministry of Industry and Trade has to buy cars from the list that are made in Russia and have Russian VIN numbers,” he said.
Kadakov believes that the car will also be purchased by legal entities (for example, taxi companies), ordinary buyers or some small private firms. The expert predicts that the choice for Lada Aura will be made by Russians who love classic cars and do not give preference only to foreign brands.
“As a result, AvtoVAZ will be able to sell 7-8 thousand Auras per year, and in the future up to 10 thousand orders per year. Among them, there will be from 500 to 2 thousand “private owners”, Kadakov noted.
The auto expert added that the new car will face tough competition from Chinese sedans on the market. In this regard, according to Kadakov, the bulk of sales will again come from the public sector.
AvtoVAZ can set a price of 2.6-3 million rubles for its first premium car Lada Aura. For this price, the buyer will receive an extended version of the budget Vesta, only with several premium options. The manufacturer claims that the new product is a product of the future, and car experts are sure that the Aura is an echo of the past. Read about what the Aura is and whether people will buy it in the article on socialbites.ca.
Source: Gazeta
