DJI is not the only Chinese drone maker
China's Insta360 flies into US drone market as DJI faces tighter curbs
Compliance headwinds 'always a risk,' but 'we want to be here,' co-founder says
Antigravity shows off its A1 drone, equipped with a 360-degree camera, at CES
2026 in Las Vegas.
January 10, 2026 02:34 JST
LAS VEGAS, Nevada -- China's Insta360, the world leader in 360-degree cameras, has stepped up its pursuit of the U.S. drone market's "huge potential" at a time when Chinese rival DJI has been barred from selling new models here.
Compliance headwinds 'always a risk,' but 'we want to be here,' co-founder says
asia.nikkei.com
/PRNewswire/ -- Insta360 officially opened its first flagship retail store outside of Asia on Saturday, September 19, 2026, occupying a prime location at 1515...
www.prnewswire.com
From being founded as a startup to a Times Square flagship store in just over a decade.
petapixel.com
China’s Insta360 opens first US flagship store in New York’s Times Square
A large group of customers line up outside Insta360's flagship store on opening day
NEW YORK, Sept. 19, 2026 /PRNewswire/ -- Insta360 officially opened its first flagship retail store outside of Asia on Saturday, September 19, 2026, occupying a prime location at 1515 Broadway in New York's Times Square. The store opening marks a major milestone in the global imaging brand's international expansion, underscoring its maturity, scale, and long-term commitment to supporting the U.S. market.
The New York flagship arrives as Insta360 surpasses 10 million cameras shipped worldwide, signaling a new stage of global brand momentum and strong leadership in the camera market. According to IDC, Insta360 ranked No.1 in the global 360° camera market, maintaining a significant lead over competitors with a shipment share of nearly 70% in Q1 this year.
"Reaching 10 million cameras shipped worldwide is a milestone we owe to our community, but opening in Times Square is about building lasting roots," said Max Richter, Co-founder and VP of Marketing at Insta360. "This store opening is about more than just selling into the U.S.; it reflects our long-term commitment to the American creator ecosystem. We look forward to continuing our support for local creators, connecting directly with everyday users, and making innovative imaging tech approachable for anyone with a story to tell."
Max Richter high-fiving people waiting in line to enter Insta360’s new flagship New York location
The launch is also part of a broader physical retail strategy that includes a flagship store opened in Tokyo in August, dozens of authorized stores across Asia, and planned European expansion into cities such as Munich.
Insta360 has cultivated strong momentum in the United States since entering the market in 2016, establishing clear category leadership in 360º Cameras*
†. Opening an owned flagship in Times Square demonstrates confidence in future North American growth and a desire to build deeper, lasting connections within the U.S. creator ecosystem.