BYD now has three premium brands and these aim to launch a total of 10 new models before the end of 2025 starting with the Denza Z9 GT.
carnewschina.com
Pre-sales of Denza Z9 GT to begin August 20 as BYD’s premium brands look to launch 10 new cars
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Mark Andrews
August 8, 2024
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The
Denza Z9 GT will open pre-sales on August 20. This will be the first of around 10 new cars from
BYD’s premium brands
Denza,
Fang Cheng Bao, and
Yangwang, due over the next year or so.
Denza
For the Denza brand alone, there will be 5 new models. Back in 2023, Denza announced a plan to launch eight new cars in three years. So far, the N5, N8, and D9 are on sale. These will be joined initially by the Z9 GT, sales of which should begin in September. It is positioned as a D-class intelligent luxury flagship GT and has dimensions of 5180, 1990, and 1480 mm, and the wheelbase is 3125 mm. The car has already begun shipping to showrooms in anticipation of pre-sales starting on August 20.
Joining the Z9 GT in the Denza range before the year is out will be the new
N9 flagship SUV. Spy shots already tell us that the interior of the N9 should be quite similar to that of the Z9 GT. It’s expected the car will have a 3-screen design and a crystal drive selector knob. The car will have a 2 + 2 + 3 seating layout, with the second row having independent seats. Zhao Changjiang, general manager and chief co-creation officer of Denza Auto has said that the real car is more elegant and domineering than renderings that have recently appeared on the Internet for the N9.
Renderings of the Denza N9 from Ramen Master along with spy shots of the car
Two new sedans and an MPV will be available before the end of 2025. The larger sedan is being benchmarked against the Mercedes Benz S-class, while the smaller one is being benchmarked against the Mercedes Benz E-class. Meanwhile, the new MPV will fill a higher position than the current
Denza D9 and is believed to be priced in the 500,000 to 600,000 yuan (69,700 – 83,600 USD) range.
Zhao Changjiang has said the Denza range will cover the price range from 250,000 to one million yuan (34,850 – 139,350 USD) and, in terms of products, will cover sedans, SUVs, and MPVs with a focus on large-size models. Specific price range points are 300,000 (41,800 USD), 400,000 (55,750 USD), 500,000 (69,700 USD) and 600,000 yuan (83,600 USD). Cars will have an emphasis on ultra-high stability and safety, with models being able to do the moose test at close to 90 km/h. They will be fitted with the new Eye of the Gods high-end intelligent driving system, allowing features such as urban NOA. Furthermore, they will come with
BYD’s second-generation blade battery technology, allowing ranges of more than 1000 km.
Fang Cheng Bao
Currently, the Fang Cheng Bao brand has only one model on sale, the
Bao 5. This is a body-on-frame SUV. Xiong Tianbo, the brand’s GM, has made it clear that the brand’s future products will not be limited to non-load bearing SUVs due to it being too much of a niche market, and that products in the future will include a sedan line as well as the forthcoming sports car line. Fang Cheng Bao will feature a
2 + X product line portfolio, with the two representing the off-road line and sports car line while the X is for more personalized products, including urban SUVs and sedan lines.
Fang Cheng Bao DMO platform
The brand’s next model will be the
Bao 8, which will launch within the next few months. This will very much follow on from the Bao 5 (
see specs) and is also a body-on-frame SUV using the DMO super hybrid off road platform. It will feature BYD‘s new Eye of the Gods advanced intelligent driving system and will have the
DiSus-P active hydraulic suspension. With dimensions of 5195, 1994, and 1905 mm with a wheelbase of 2920 mm the Bao 8 adopts a 2 + 2 + 3 seating layout. It uses a PHEV system based around a 2.0T engine with 200 kW of power. Dual electric motors give a total power of 500 kW.
Following on from this model will be the
Bao 3, which should be unveiled around the end of this year. Unlike the other two SUVs, this car has a load-bearing structure and so will have limited off-road capability. Before the recent price cuts to the Bao 5 it was expected that the Bao 3’s prices would start from 220,000 yuan (30,650 USD) but this may now drop. It looks far more like an urban SUV than the Bao 5 and Bao 8 and has a relatively compact size at 4605, 1900, and 1720 mm with a wheelbase of 2745 mm. It is a pure electric car with a maximum power of 310 kW and a battery capacity of 78.72 kWh, giving a CLTC electric range of 510 km.
Finally, for Fang Cheng Bao, there is the
Bao 9 sports car, which currently has no timeline. A concept two-seat roadster based on a classic racer was shown earlier this year. Although the concept likely gives us some idea of what the future car will look like, the production version will almost certainly have a more conventional look.
Yangwang
Of BYD’s three more premium brands, Yangwang is the highest positioned. Sales in 2024 of the
Yangwang U8 SUV have, up until the end of July, reached 7940 cars. Deliveries of the brand’s second model, the
U9 sports car, are due
to begin later this month. Joining these two models, on sale soon, should be the
Yangwang U7 sedan. The car has already made its way to showrooms and it is expected to launch within the third quarter. It measures (
see specs) in at 5265, 1998 and 1517 mm while the wheelbase is 3160 mm. Despite such large dimensions, the car has a turning radius of 4.85 meters, which is smaller than that of a BYD Seagull thanks to four-wheel steering. Further cementing its credibility is an ultra-low drag coefficient of 0.195.
A wagon version of the U7 will follow, and it
has been spied testing. Shots show a mule using a Denza Z9 GT body, but clearly, the interior is that of a Yangwang. The new car is unlikely to launch until 2025, and its dimensions should be similar to those of the U7 sedan.
Source:
Autohome
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