Chinese EVs ‘compete very well’ on price and quality, even with extra EU tariffs: Expert

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Chinese EVs ‘compete very well’ on price and quality, even with extra EU tariffs: Expert​

Jun 13, 2024
The European Union announced on Wednesday (Jun 12) that it would slap higher tariffs of up to 38.1 per cent on Chinese electric vehicle imports. The EU found that China’s car manufacturing industry benefited heavily from “unfair state subsidies'” that hurt EV producers in Europe.

However, Chinese EVs “compete very well on price and quality, even with the tariffs”, said Mr Kingsley Jones, chief investment officer at boutique investment advisory firm Jevons Global.

He told CNA’s Asia First that market leader BYD, which was hit with the lowest amount of tariffs, would be able to cement its leading position.

 
Chinese EVs competitiveness lead is so huge, these token tariffs won't even put a dent in Chinese EVs.
 
China should slap 40% additional retaliation tariff on European luxury imports.
 
China should slap 40% additional retaliation tariff on European luxury imports.
And who do you think are the aficionados of European Luxury goods in China?
I suspect WAG’s of hard working CCP officials :rolleyes:
 

Chinese EV firms can absorb EU tariffs: expert​

Europe’s auto stocks fell due to uncertainty over how China might respond to the tariffs, which German firms fought
By JEFF PAO
JUNE 14, 2024

BYD-Seagull.png
BYD’s cheapest EV model Seagull is priced at US$9,700 each in China. Photo: Wikimedia Commons, Quzhouliulian

The European Union’s new tariffs imposed on Chinese electric vehicles (EVs) will not greatly impact imports from China, according to the view of a former general counsel of the Office of the United States Trade Representative (USTR).

Chinese automakers can easily absorb the EU’s lackluster tariffs and maintain profitable margins in Europe, Greta Peisch, a partner in the International Trade Practice at the American law firm Wiley, told Asia Times in an interview.

”Chinese companies are selling their EVs at a lower price point in China than in Europe. And when you compare the two kinds of sticker prices, it appears that there’s quite a lot of room for the Chinese companies to absorb that tariff,” she said.

“Even if the tariff is potentially set at 38%, they will still be able to sell their EVs in Europe with the similar profit margin that they would be making in China,” she said.

She said the depression of prices for EVs in the Chinese market occurs from the buildup of a capacity that China cannot absorb anymore. She said, for example, that BYD sold an EV model in China for about US$12,000.

In April 2023, BYD priced its Seagull subcompact EV, the brand’s cheapest model, at US$11,400 in China. The model, powered by a 55 kilowatt electric motor and a 30 kilowatt per hour battery pack, can run 305-405 kilometers per charge. The battery allows the EV to charge up to 80% in 30 minutes.

Last month, BYD offered its Seagull EV Honor Edition at US$9,700 in China. Media reports said the company planned to launch the model in Europe but would price it at about 20,000 euros (US$21,475). Similar European EV models are priced at around 25,000 to 30,000 euros.

In fact, the EU on Wednesday only imposed a 17.4% tariff on BYD’s EVs. The Hong Kong-listed BYD shares rose 5.82% to HK$232.8 (US$29.8) on Thursday. The Hang Seng Index, the benchmark for Hong Kong stock market, only rose by 0.97% to 18,112.

Germany’s opposition​

Last October the European Commission officially launched a 13-month investigation into whether government subsidies have helped Chinese EV makers win market share in Europe in recent years. It can impose provisional anti-subsidy duties nine months after the start of the probe.

The EC on Wednesday announced that it has “provisionally concluded” that Chinese EV manufacturers will face tariffs from July 4 if discussions with Chinese authorities do not lead to an effective solution.

According to the EC’s decision, EV makers who cooperated with the investigation will face an average 21% duty while those who did not will face one up to 38.1%.

Specific charges will apply to BYD (17.4%), Geely (20%) and SAIC (38.1%). All these charges would come on top of the current rate of 10% tariff levied on all imported autos to the EU. It means Chinese EV makers may face a tariff up to 48.1%.

Non-Chinese car companies who produce some EVs in China will also be affected. However, Tesla may receive an “individually calculated duty rate” because of a specific request it had made.

Media reports said that Germany on Tuesday made a final effort to ask the EC to keep the EV tariffs as low as possible to avoid triggering China’s retaliation.

After the EC’s Wednesday announcement, German Transport Minister Volker Wissing posted on X that “the EU Commission’s punitive tariffs affect German companies and their top products.”

German companies said they are worried that the EU tariffs will have consequences for the heavily export-orientated German economy.

Peisch, whose key roles at USTR included the coordination with European partners on tariff action addressing Chinese overcapacity, said it’s a big challenge that Germany and its companies oppose the EU’s new tariffs on Chinese EVs.

“Many German companies have made huge investments in China. And it’s understandable that they would have concerns about the EU’s tariff action and what it could mean for their markets in China,” she said. “They are kind of assuming that China is going to take retaliatory action.”

”But in my view, it’s a bit short-sighted of Germany and those companies because I think China wants to capture the market share from those European sellers in its own market and penetrate into the EU market as well,” she added. “In the short term, there is still a lot of money to be made in China by these German producers. But are they going to be welcomed there in a number of years?”

She said German companies should plan for their long term development before China starts replacing them with local players.

European auto stocks fell on Wednesday and Thursday due to uncertainty over how China might respond to the EU’s new tariffs.

China’s responses​

On Thursday, Beijing vowed to take necessary measures after the EU decided to impose new tariffs on Chinese EVs.

“The China side will pay close attention to the follow-up progress of the European side and will resolutely take all necessary measures to resolutely defend the legitimate rights and interests of Chinese companies,” China’s Ministry of Commerce said Thursday.

China’s foreign ministry spokesperson Lin Jian said the EU’s anti-subsidy investigation is a typical act of protectionism which ignores the facts and the World Trade Organization rules.

“We urge the EU to heed the rational and objective views from various quarters, correct its wrong decision at once, stop turning trade into political issues, properly address economic and trade frictions through dialogue and consultation, and avoid harming the mutual trust, dialogue and cooperation between China and the EU,” Lin said.

China has abundant countermeasures against the EC’s latest move, which does not conform to WTO principles, Sun Xiaohong, secretary-general of the automotive branch of the China Chamber of Commerce for Import and Export of Machinery and Electronic Products, told China Daily in an interview.

He said the EU’s move is unreasonable and not good for trade development. He said the fact that Tesla has been temporarily excluded from the tariffs showed that the EU tariffs only target Chinese firms.

However, he added that China is still willing to negotiate with the EU to avoid a full-blown trade war.

Peisch said it’s unclear what allegations and arguments China could have if the country would file a complaint to the WTO against the EU’s tariff action.

“Just saying ‘protectionism’ does not make it inconsistent with the WTO rules,” she said. “They would have to find a specific way that the EU has not complied with those rules. And from the face of it, I don’t know what that would be.”

 
It will take time for Chinese brand to be accepted in Europe.

In term of marketing, China still lacks behind.
 
It will take time for Chinese brand to be accepted in Europe.

In term of marketing, China still lacks behind.
Improving by leaps and bounds each passing year


China Overtakes U.S. in Global Car Sales for the First Time​

Jun 14, 2024 04:19 AM
Chinese brands led by BYD sold 13.4 million new vehicles last year, beating the 11.9 million units delivered by American brands

Chinese brands led by BYD sold 13.4 million new vehicles last year, beating the 11.9 million units delivered by American brands

(Bloomberg) — China’s carmakers outsold their U.S. counterparts for the first time last year, a testament to the shifting power dynamics in the global auto market.

Brands led by BYD sold 13.4 million new vehicles last year, beating the 11.9 million units delivered by American brands such as Ford and Chevrolet, researcher Jato Dynamics said Thursday. Japanese brands maintained their lead over the rest of the industry.

 
It will take time for Chinese brand to be accepted in Europe.

In term of marketing, China still lacks behind.
China has a very bad image in Europe. It only gets worse. Consumers tend to avoid brands associated with bad taste. We will see how many people will buy chinese EVs with this tariff hike. My prediction, not so many.
 
China has a very bad image in Europe. It only gets worse. Consumers tend to avoid brands associated with bad taste. We will see how many people will buy chinese EVs with this tariff hike. My prediction, not so many.
Or maybe you are just too old?

 
EU is never an united entity

Germany Trying to Prevent or Soften EU Tariffs on Chinese EVs​

  • Officials see chance for solution in direct talks with Beijing
  • German Economy Minister Habeck travels to China next week

Brussels decided on Wednesday to impose additional tariffs on electric cars shipped from China.

Brussels decided on Wednesday to impose additional tariffs on electric cars shipped from China.
Source: Bloomberg

By Kamil Kowalcze and Arne Delfs

2024年6月14日 at GMT+8 12:31

The German government is working to prevent the European Union’s new tariffs on Chinese electric vehicles from coming into force — or at least soften them should a full halt not be possible, according to people familiar with the matter.

Officials in Berlin are optimistic that the EU will be able to find a solution in direct talks with China, said one of the people, who spoke on the condition of anonymity because the talks are confidential.

 
Or maybe you are just too old?

There is a difference between wish, want, intention and real purchase. Ask them if they want to buy a villa in France, 90 percent will say “yes”.
 
There is a difference between wish, want, intention and real purchase. Ask them if they want to buy a villa in France, 90 percent will say “yes”.
76% is good enough comparing to their old folks, whose willingness is single digits, it's a fast changing world.
 
76% is good enough comparing to their old folks, whose willingness is single digits, it's a fast changing world.
If those US folks know how much a Chinese EV will cost after 100 percent tariffs then 76% will become 5% or less. And most likely those buyers will be chinese speakers in the US.
 
If those US folks know how much a Chinese EV will cost after 100 percent tariffs then 76% will become 5% or less. And most likely those buyers will be chinese speakers in the US.
That can be true for every car, not only for the Chinese cars.
 
Or maybe you are just too old?


Consumers want Avatr kind of smart car, with autonomous driving system.

All the fancy things in the social media.

But what is being sold in the market is the dumb BYD.

That's why the news is kinda confusing.

In one news, there's a huge demand for Chinese car, but at another news, Chinese car doesn't sell well.
 

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