Cipher212
Registered Member
The in-flight Indian movies are for the Indian passengers who make up a lot of the traffic on international routes. Similarly the Indian films being exhibited in US cinemas are exclusively for Indian clientele.
Netflix has been searching for new markets and has heavily invested in India, hence the Netflix produced Indian content now on the platform.
I would not worry about Bollywood's effect on the US at the moment, the content is too mediocre and alien to attract US audiences. Add in the increasingly Hindutva flavor and it's an additional turn off.
Another fortunate turn is the poor reputation of Indian news and social media which they continously enhance themselves, like the recent false Indian claims about Iran going nuclear.
India is a long long away from building softpower around the world like Japan or South Korea have recently done.
Yes for now their media is rising in production quality but story wise it's still trashy propaganda, still very 'paindu'. Over the top off putting levels of Hindutva. Very jarring even for Indians themselves.
But practice makes perfect and at some point they may figure out how to make it subtle.
Like that show Homeland. Remember how they used to depict Pakistan?





