FIFA will now conduct random draws for each of the World Cup’s 104 matches and award tickets to the selected applicants in February.
www.nytimes.com
FIFA says it received record 500 million ticket requests for 2026 World Cup
As FIFA World Cup 2026 ticket prices soar, fans are being pushed out, intensifying backlash over the tournament’s exclusivity.
www.forbes.com
FIFA Introduces Dynamic Ticket Pricing At World Cup, Sparking Fan Backlash Over Soaring Costs
Don’t act shocked to see World Cup fans this summer glued to their mobile phones as they wait for ticket prices to dip. That’s because, for the first time, FIFA will use an
electronic system that adjusts costs in real time based on fan demand, a move driving concern over whether fans will be able to afford sports’ most coveted event.
Dynamic ticketing, the electronic system FIFA will use for the first time, involves
price fluctuations in real-time based on market demand, supply, and other external factors.
Instead of a centrally set, fixed price, the cost of a seat changes - sometimes by the hour – in response to what people are willing to pay at that exact moment.
A number of Fifa’s US-based staff advised against the use of dynamic pricing at the World Cup but were overruled by the world governing body’s leadership
www.theguardian.com
Fifa leadership ‘overruled US-based staff’ opposing World Cup dynamic pricing
A number of Fifa’s US-based staff advised against the use of dynamic pricing at the
World Cup but were overruled by the world governing body’s leadership, according to multiple sources involved in delivering the tournament.
The Guardian has been told that some staff in Fifa’s US office, which is based in Miami, initially favoured a different ticketing strategy to the one that has been used this summer, with the emphasis on more affordable pricing in general admission areas.
However Fifa is understood to have judged that the 2026 World Cup was a
once-in-a-generation opportunity to
maximise revenue due to the strength of demand and the wealth of the American market in particular.
Dynamic pricing has meant significant adjustments to World Cup ticket costs
www.nytimes.com
How FIFA used dynamic pricing to milk millions more out of 2026 World Cup tickets
How America Made The World Cup Unaffordable
How much USA fans paid for FIFA World Cup tickets
FIFA had nearly 1,200 category two tickets priced at $7,380 on sale for the World Cup final on July 19 at MetLife Stadium in East Rutherford, New Jersey
abcnews.com
FIFA has nearly 1,200 tickets on sale for World Cup final at $7,380
NEW YORK -- FIFA had nearly 1,200 category two tickets priced at $7,380 on sale Friday for the World Cup final on July 19 at MetLife Stadium in East Rutherford, New Jersey.
The governing body's last-minute tickets sales site,
which at times had listed the game as sold out, had 1,178 seats available across five sections of the top deck along the sidelines: 282 in section 344, 299 in section 343, 139 in section 335, 443 in section 334 and 15 in section 333.
FIFA also was selling 68 front category one tickets in the lower deck at prices ranging from $19,995 to $32,970 and had remaining hospitality tickets in its Trophy Lounge and Trophy Lounge+ sections priced at $34,500 and $32,500, including food and drinks.
Soccer's governing body did not immediately respond to a request for details on why the additional tickets had become available.
In addition, FIFA had tickets available at $1,600 to $3,995 for Saturday's quarterfinal between Argentina and Switzerland at Arrowhead Stadium in Kansas City, Missouri.
Resale tickets for the final were available on FIFA's marketplace at prices from $7,440.50 to $11,499,998.85.