ghazi52
THINK TANK: CONSULTANT
- Thread starter
- #61
The survival of Pakistan's textile sector now hinges on aggressive market diversification. He said Africa and Central Asian states offer untapped potential, but Pakistan has failed to position itself effectively in these regions.
He criticised the Trade Development Authority of Pakistan (TDAP) for its weak role in identifying and developing new markets and urged it to become more proactive. He also stressed the need for product diversification, noting that while Pakistan's bed linen enjoys a strong global reputation, most other textile categories lag behind in innovation and branding.
He criticised the Trade Development Authority of Pakistan (TDAP) for its weak role in identifying and developing new markets and urged it to become more proactive. He also stressed the need for product diversification, noting that while Pakistan's bed linen enjoys a strong global reputation, most other textile categories lag behind in innovation and branding.

