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China's consumption patterns of meat undergoing significant changes, China gradually abandons it’s favorite meat: the pork
17.08.2024The consumption patterns of meat and fish in China are undergoing significant changes. According to Chenjun Pan, senior analyst at RaboResearch, “Chinese consumers are now focusing more on good food than on a lot of food.” This shift is particularly impacting the pigmeat sector.
Historically, pigs have been integral to Chinese agriculture, domesticated thousands of years ago for their nutritional efficiency and ability to thrive on kitchen waste and small spaces, making them ideal for backyard farming. Pork is highly valued in Chinese cuisine for its versatility and flavor.
Despite pork’s traditional dominance, the consumption of meat and fish in China is evolving. Since the 1990s, per capita meat consumption has more than doubled, from 35 kg to 72 kg (carcass weight) in 2023. Pork accounts for 58% of this consumption, followed by poultry, beef, and seafood. In comparison, the Dutch consumed about 75 kg of meat in 2023.
While Chinese consumption of seafood, beef, and poultry has increased by 4.2%, 3.1%, and 3% respectively, pork consumption has only risen by 0.3%. In the 1990s, pork made up 85% of meat consumption, now it accounts for 58%. This decline is driven by several factors:
Demographic Shifts: The rise of 1- and 2-person households and an aging population has led to increased demand for convenience foods, ready-to-use products, and online shopping. Health concerns also play a role, with consumers favoring seafood and poultry over pork for their lower fat content.
Luxury Trends: The growing Chinese middle class is spending more on luxury foods, including imported beef from Australia or the US, lamb, game, and high-quality seafood like lobster and abalone.
Changing Preferences
Chicken: Until the 1980s, chicken meat was not popular in China due to concerns over growth hormones and nutritional value. The introduction of fast food chains transformed chicken into a high-quality, low-fat protein source.Beef: Historically, cattle were used for labor rather than consumption. China is now the fourth-largest beef producer and the largest importer. Beef consumption has grown significantly, especially among the affluent.
Opportunities for Companies
For companies operating in the Chinese animal protein market, there are opportunities in poultry, beef, and high-quality seafood. To succeed, they must focus on value for money, consumer food experiences, health aspects, and changing distribution channels. Establishing partnerships with food service companies and retail is crucial to meet consumer demand. Additionally, there is a growing interest in sustainable products, providing another avenue for growth.The rise of Western fast food chains and standardized food processing in China also presents opportunities for Western companies to adapt to these changing consumption patterns.